Why you need to do digital distribute your Film/Shorts/Documentary Online?
Digital Technologies has made producing independent (Indie) Films/Shorts/Documentaries, more affordable and easy. Film Schools teach how to write a script, who to cast and the best ways to produce the story, but they do not tell you is how can the film be marketed and distributed globally to find the right audience.
Independent productions are creative and entrepreneurial in nature, committed to raising the funds to make the Film or Shorts or Documentaries – with a very strong conviction that their film will find lucrative distribution deal and audience around the world. Many do not understand, it is not as easy as said, and also fail to understand, there are alternative ways, to unlock the infinite collection of royalties, which can become real passive income in future.
Every indie content owner needs to first learn to understand, why his available copyrights are very valuable and needs to be properly managed, to unlock the infinite collection of royalties.
Most common royalty revenue generating rights are CINEMATIC RIGHTS, TELEVISION RIGHTS (FREE & PAY), PAY PER VIEW RIGHTS, ANCILLARY RIGHTS, DIGITAL RIGHTS (TVOD, SVOD, FVOD OR AVOD) AND V IDEOGRAM RIGHTS. These rights need to be exploited worldwide, by spliting and licensing, every right, based on PERIOD (TERM), TERRITORIES and EXCLUSIVITY.
How does an indie filmmaker distribute his/her Film/Short/Documentary ONLINE?
An Indie film you have only FOUR methods to distribute;
- Find a traditional distribution deal on the festival circuit or elsewhere or;
- Find an aggregator, and pay a FLAT FEE, for his services, to get placed on digital platforms or;
- Find and aggregator cum distributor – like Truefix, to distribute your content for (FLAT FEE + Commissions) to, iTunes, Google Play, Netflix, Amazon, eVision, Airlines, Television Broadcaster and other VOD Platforms or;
- Self – Distribute or DO IT YOURSELF (DIY), via free platforms like Vimeo on Demand, Amazon Video Direct or even Tugg for big screen;
Most indie films do not get deals, which leave them to explore the alternative route to distribution either thru aggregator cum distributors like Truefix or SELF DISTRIBUTE ( DO IT YOURSELF )
There are numerous distribution options, along with countless territories and markets for film distribution. For filmmakers who want to craft a unique strategy, a hybrid of multiple types of distribution may be a good option. The definition of “film distribution” is the licensing or sale of rights to your film in the various territories it can be sold
A filmmaker can go with an aggregator or aggregator cum distributor or DIY. Many major platforms like iTunes (TVOD) and Netflix (SVOD) needs to have a aggregation services to get it published, while platforms like Reelhouse, Pivotshare, and Vimeo On Demand, enable you to distribute your content directly to your audience,
Quality film content cuts through the noise. Today more than ever before, indie filmmakers are positioned to find their audiences. There’s never a shortcut for anything.
Every indie films need to capitalize the potential of VOD platforms.
The goal is to release on as many platforms as possible in a timed manner – something the industry calls “windowing.” An agreed windowing VOD Release Sequence that you should explore for [digital distribution] opportunities could be in the following order;
- Transactional VOD (TVOD) : Audience pays for individual videos on demand. Example: iTunes, Googleplay, You-tube Movies, Vudu, Vimeo -On-Demand, Amazon Instant Video;
- Cable VOD
- Subscription VOD (SVOD): Audience pays a subscription fee for access to content. Advertisements are limited or nonexistent. Example Netflix, Amazon Prime
- Ad-Supported VOD (AVOD): Content is free to audience with advertising. Example Hulu, You-tube, Snag Films
- Free VOD